Encouraging potential customers to engage with your business is vital to your success, but it can sometimes feel like a difficult and fruitless task. Even if you’re seeing an increase in the volume of incoming phone calls, there’s no real way of determining exactly what is driving that increase. Call tracking is a great way to simplify and improve your business’ marketing efforts – here’s all the information you need on how it works and how it can help.
How does call tracking work?
Call tracking works by assigning a unique phone number to all of your separate advertising channels, such as email newsletters and social media posts. Calls to those numbers are then routed to your company’s usual phone number. Many call tracking systems also allow for the recording of the calls themselves.
How does call tracking help your business?
Most customers still prefer to get in touch with a business via telephone, so seeing where your calls are coming from is highly beneficial in a number of ways. It allows you to determine which of your marketing efforts are most successful and which are bringing in less traffic. You can then react accordingly – if one particular form of advertising is proving ineffective, it can be discontinued or modified and improved. Making sure that you aren’t spending unnecessary money on marketing campaigns that don’t work greatly increases your return on investment and helps with planning future campaigns. Recording and analysing your calls can also be very useful for training and assessment purposes.
Unified Voice & Data offer a range of telecommunications and IT solutions to help make your business as efficient and effective as it can be. For more information on our services, give us a call on 0113 457 6626 or email us at email@example.com.