Perhaps the single most important thing you can do for your business is make sure your customer service is up to scratch. Your product can be the best on the market and your prices can be the lowest around, but ultimately that’s all for naught if customers have a problem that you can’t resolve efficiently or if they feel frustrated when they try to get in touch with you. Research by the Institute of Customer Service found that 60% of UK customers would not accept lower prices in return for lower levels of customer service.

The rise of social media and online communications has had an impact on how customer service works, but telephone conversations are still absolutely central to the process. A good telephone system can have a great impact on how effective your customer service is – here are some of the ways in which you can make improvements to the way your business communicates:

Hosted telephony

Modern-day VOIP technology means that internet calls are every bit as clear and reliable as traditional ones. Hosted telephony involves your calls being processed through an external data centre and delivered via the internet – it’s easy to install, available at fixed monthly rates and can make line rental costs a thing of the past.

Business mobile

Finding a good mobile package for your business means that you can operate with a much greater degree of flexibility. With a smartphone equipped with calls, texts and data, being out of the office or away from the desk won’t cause customers to be left hanging.

Conference calls

The ability to host conference calls allows you to quickly and easily host meetings with clients and other important individuals, which is convenient for all parties. In addition, the time and monetary costs of travelling to and from meetings are negated if you can simply conduct them from the comfort of your own office.

Unified Voice & Data are here to help your business take advantage of the latest telecommunications technology. For more information on our services, please call 0113 457 6626 or email us at info@unifiedvoiceanddata.co.uk.